The Fresh Diet Partners with Ogilvy and Mather to Develop Brand Strategy

MIAMI, FL, United States, via ETELIGIS INC., 05/21/2015 – – The Fresh Diet, Inc., America’s leading direct to consumer fresh gourmet meal delivery company and wholly owned subsidiary of Innovative Food Holdings, Inc. (OTCQB: IVFH), has partnered with Ogilvy & Mather ("Ogilvy"), one of the largest marketing communications companies in the world, to assist with the company’s brand strategy and development.

This partnership will provide The Fresh Diet® with an opportunity to build its brand and enhance its strategy to communicate The Fresh Diet’s true value proposition to consumers. Based on nutritional approaches and the latest food trends in the industry, The Fresh Diet enables consumers to incorporate the right meals with their wellness and diet goals. This includes a wide range of customized daily meals and snacks delivered fresh, directly to the customer’s door.

“As The Fresh Diet continues to innovate in the fast-growing fresh food delivery category, we remain committed to providing an exceptional customer experience that helps our clients embrace healthy, transformative approaches to their daily meal consumption,” said Bryan Janeczko, CEO of The Fresh Diet. “Ogilvy has extensive experience with developing world-class brands, and we plan to utilize their expertise to drive awareness to consumers and build upon our growth strategy in this dynamic industry.”

Jack Rooney, Chairman & CEO Ogilvy Chicago added, “The Fresh Diet is a dynamic company perfectly positioned at the crossroads of so many food trends. We are thrilled to be their partner and help bring their brand story to life.”

About The Fresh Diet:

Meet America’s leading direct to consumer fresh gourmet meal delivery company. The Fresh Diet has helped clients meet their diet transformation goals with personalized, healthy, chef-prepared daily meals, hand-delivering three fresh meals and two snacks directly to customer’s doors in 44 metropolitan areas and over 570 cities and towns across the U.S. Our nutritionally balanced daily meals are never frozen, freeze dried or vacuum packed and are freshly prepared by The Fresh Diet® chefs using the finest seasonal ingredients.

To learn more or review available menu options and delivery information, please visit

About Innovative Food Holdings, Inc.:

Innovative Food Holdings, Inc., a leader in the daily delivery of specialty foods directly to chefs across the United States, acquired The Fresh Diet, Inc. in August 2014. The Fresh Diet is operated as a wholly owned subsidiary of Innovative Food Holdings.

To learn more about Innovative Food Holdings please visit

About Ogilvy & Mather:

Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World’s Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit, or follow Ogilvy on Twitter at @Ogilvy and on

Forward-Looking Statements:

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. and its subsidiaries (the "Company") that are based on the current beliefs of the Company’s management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as "should," "could," "anticipate," "believe," "intend," "plan," "might," "potentially" or "expect." The Company does not intend to update these forward-looking statements. Information about other parties was supplied to the Company by other parties and we accept no responsibility for its accuracy.


Management Contact

Ronit Wallerstein

Investor Relations Analyst

(718) 645-1755


Media Contact

Ivy Cohen

Ivy Cohen Corporate Communications

(212) 399-0026


SOURCE: Innovative Food Holdings, Inc.


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